Would you like a virtual GP in your bathroom?

It may not be as far away as you think. Last week, we launched the Consumers in 2030 report in partnership with Which? magazine. The project was designed to spark debate about the changing needs of UK consumers in the 21st century as we adapt to some of the mega trends and big challenges coming our way. The project asked the question: what might UK consumers need in 2030? And as part of our exploration we've developed five 'artefacts' to help us to think about and creatively explore the issues raised. The stimulus we used included home life mega trends, Which? consumer principles, economic projections and future scenarios. Over the next five weeks we'll be sharing each of the five artefacts - and the first is Bathroom GP. read more