Adnams - getting step-change right, without a fuss

Leading up to our network event on 11 June, I've been blogging about the business case for step-change with examples of big firms like our Pioneer partner M&S, and Wal-Mart. But I haven't explored smaller players nailing the step-change case - in a quiet manner that often yields tremendous results. A favourite of mine is Adnams - a successful brewery, pub owner and now distillery with £56m in revenues, based in Suffolk, UK. (Disclosure: My visit to Adnams during my MSc was, perhaps, my favourite 'lecture' of the year, and probably why I drink only their beer.) read more