19.AGO.2013Thinking and acting outside your business box
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Last week's announcement about BlackBerry highlights once again the need for businesses like Research in Motion to constantly innovate. In 2009 its market share was 50% whilst today it is just 3%. Some blame its demise on the limited range of apps or its resistance to create a touch screen version or even on the lack of it being cool. Whatever the reasons, BlackBerry looks set to join the growing list of businesses like HMV and Kodak who have crumbled after failing to respond to the current technological and digital wave.
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